[ Tips ] 一分鐘使用導覽
商品編號： W15186 出版日期： 2015/05/29 作者姓名： Khamitov, Mansur;Whelan, Jodie;Thomson, Matthew 商品類別： Marketing 商品規格： 8p 再版日期： 地域： Canada 產業： Transportation and distribution 個案年度： 2014 -
商品敘述：
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company''s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? How can these considerations affect interpretation of study findings and inform business decisions?
涵蓋領域：
Organizational learning;Decision making
相關資料：
, (W15187), 5p, by Mansur Khamitov, Matthew Thomson
哪些人也有訂購？